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  • Annie Dunne

Repurposing Food Waste - 5 innovative products!

Happy FriYAY Readers & Supporters!

Thanks so much for all the lovely feedback recently on the newsletter. I am chuffed that it is sparking growth in your food business. This week, I've been out and about in stores with clients, and have spotted some great examples of brands that are consciously creating new products from food waste. By repurposing food waste into new products, we can reduce landfill waste, conserve resources, and lower greenhouse gas emissions associated with food production and disposal.

Consumers are increasingly conscious of these environmental and ethical concerns, leading to a growing preference for products that are made sustainably and contribute to waste reduction. Brands that incorporate food waste into their products not only demonstrate their commitment to sustainability but also appeal to consumers who prioritise eco-friendly choices in their purchasing decisions.

I hope my top 5 examples below inspire you to make more sustainable choices and that you are actively working towards a more environmentally friendly future with your food waste initiatives.

Annie x


M&S have launched a new spirits range, including a Potato Vodka. The vodka is made by Royal Mash, using potatoes harvested on the Channel Islands that are more than 5cm (2in) long, and are too big for their salad potatoes. The products are boiled until they break down into sugars. Yeast is added to make alcohol, which is then distilled in 200-litre (44-gallon) copper stills for 12 to 14 hours before impurities are removed and water added to lower the alcohol content to 42 per cent.  It is handmade in small batches for exceptional smoothness and is vegan friendly. Sounds Spud-tacular! 


Bia Sol, a family-owned food start-up driven by the need for more sustainable, nutritious foods have just launched two new impulse bars into their range, Malty Moreish and Apple & Cinnamon. The key ingredient in every bar is brewer’s spent grain, a by-product from brewing beer, which they collect from local breweries and repurpose it into great tasting foods. The products are also packaged with plastic free, home compostable film. Now this is a snack you can indulge in that doesn't compromise on taste or your health. Every bite offers a burst of delectable flavour, backed by a promise of wellness and sustainability.


Much of the cacao plant goes unused in the conventional chocolate-making process. Candid wants to change that by making use of the whole cacao pod – seed and fruit pulp included. The cacao fruit is full of vitamins, antioxidants, and a tangy sweetness, so Candid can ditch additional refined sugars. Noons are Candid’s cacao-based crunch bites. Minimal ingredients – cacao with some fruits and superfoods depending on the flavour. Candid truly champions sustainability every step of the way. The brand works with independent, family farmers who practice regenerative agroforestry and the bag that holds the chocolate bites is compostable.


Cream of the Crop Gelato is an Irish-based sustainable company specialising in gelato and sorbets. Identifying a solution to food waste, Brazilian-native chef Giselle Makinde founded Cream of the Crop in 2020, and has since been going from strength to strength. Operating with a zero waste, more taste ethos, Giselle battles food waste by using surplus produce that would otherwise end up in landfill and transforming it into delicious gelato and sorbets.


Making yogurt results in large quantities of whey, a liquid that is often discarded. Brooklyn-based yogurt company White Moustache decided to start marketing it as a “probiotic tonic.” The company also uses surplus fruit along with whey in frozen yogurt probiotic pops.  Every drop of yogurt whey is full of calcium, probiotics and vitamins. An excellent whey to hydrate and refresh!

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