I help food businesses deliver exceptional new products
that create a meaningful impact in the world of food.
HI, I'M ANNIE
Founder of the art of GRATE Food, a business dedicated to delivering new products that create a meaningful impact in the world of food. I have an inherent love of food, so much so that I have dedicated my lifelong career to it. Having grown up on a farm in Cavan in Ireland, my heritage is deeply rooted in natural food and I am a big advocate of eating well to live longer. To me, food really is my medicine.
I pursued a career in food from an early age. Following a masters degree in food business obtained at University College Cork, I went on to spend 20 years in both food manufacturing and retail, with Kerry Foods and Superquinn and the latter 10 years leading the product development team, for the world-renowned food halls at Harrods in London.
I have an eye for developing new products and concepts. To me, food has to have meaning and significance, and it is finding a niche in the market for these foods that motivates me and gives me pure joy.
According to the Food Corporation, up to 90% of food businesses fail within the first five years of launch. The Art of GRATE Food was established to help new businesses get their product and packaging offering right first time, delivering meaningful products in the world of food.